The Advertiser Butterfly EffectThe butterfly effect is a simple concept: a butterfly flaps its’ wings, and due to all of the subsequent events occurring because of that...
Good Sellers Ask What. Great Sellers Ask Why.Working as a management consultant, I have the good fortune of working across multiple teams at multiple companies simultaneously. Doing...
Dear Publishers: Think Like A BroadcasterBanners suck. They do. We all know they do. We've all always known they do. Our audiences know they do. EVERYONE knows they do. I'm sure...
Programmatic Sales Is a MythLet's start with a basic premise: sales is an incredibly hard job, with a distinct set of skills, which a small number of people...