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Thought Leadership


The Advertiser Butterfly Effect
The butterfly effect is a simple concept: a butterfly flaps its’ wings, and due to all of the subsequent events occurring because of that...


Good Sellers Ask What. Great Sellers Ask Why.
Working as a management consultant, I have the good fortune of working across multiple teams at multiple companies simultaneously. Doing...


Dear Publishers: Think Like A Broadcaster
Banners suck. They do. We all know they do. We've all always known they do. Our audiences know they do. EVERYONE knows they do. I'm sure...


Programmatic Sales Is a Myth
Let's start with a basic premise: sales is an incredibly hard job, with a distinct set of skills, which a small number of people...
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