The butterfly effect is a simple concept: a butterfly flaps its’ wings, and due to all of the subsequent events occurring because of that...

Working as a management consultant, I have the good fortune of working across multiple teams at multiple companies simultaneously. Doing...

Banners suck. They do. We all know they do. We've all always known they do. Our audiences know they do. EVERYONE knows they do. I'm sure...

Let's start with a basic premise: sales is an incredibly hard job, with a distinct set of skills, which a small number of people...

The great break up of ad tech is coming. And it's appropriately driven by data. Since 2007, everyone has been predicting "The Great...

"Here I go again, on my own......going down the only road I've ever known". Ah, Whitesnake! Many people may not know this, but David...

I often use this space to write about the challenges that publishers face; it's a topic that never ends as the life of a publisher today...